11 Best WordPress Call-to-Action Plugins 2023

Here are the best call-to-action WordPress plugins compared and reviewed.

Visitors who land on a web page may not notice the many calls to action. If you want them to notice the “Sign Up” or “Contact Us” buttons, you’ve got to catch their eye with visually appealing buttons or popups. These buttons can find a place anywhere you like—in the sidebar or the footer or as an insert on any page or post. The popups can appear after a specific time interval or when the visitor is about to exit the page. We’ll look into these WordPress call-to-action plugins in this post.

Calls to action are a great way to aid conversions. When a visitor is looking for a way to do something on your site, such as purchasing a product or asking a query, you must make it easy by highlighting the option as a prominent button. If visitors have to search for the option on your website, they’ll most likely move away to a competitor’s site. Calls to action can persuade a visitor to complete a transaction by guiding him with visually appealing buttons, prominent notification bars, or popups. Calls to action are essential on a landing page to get visitors to do the one thing you want on these pages.

Keep in mind that neither visitors nor Google take kindly to annoying popups. That said, a popup that’s not too intrusive can get you the action you want. Exit intent popups are better options as they do not interrupt a visitor’s navigation on your website. Bright and bold call-to-action buttons are also effective, as are instructions in a notification bar. Some plugins designed for specific purposes, such as newsletter or social sharing, include calls to action. If you wish, you can use MailChimp email templates to increase subscriptions. However, this post is mainly about plugins whose main function is to add any call-to-action function to your site.

Best Free Call-to-Action WordPress Plugins

1. Simple Side Tab

With the help of the Simple Side Tab plugin, you can add a vertical tab to the left or right side of the browser window. The sticky tab stays in place even as the visitor scrolls the page. The tab is always visible and works fine on mobiles, too.

By adding any text to the linking it the tab to any piece of content you like, you can increase conversions on your site. You can modify the text output using filters and turn the tab on and off conditionally.

You can choose the text from the plugin’s settings page that will go into the tab and the fonts to use. You can also specify the internal or external URL to link to and choose the colors of your tab elements. The tab is built with CSS for easy customization.

Active installations: 10,000+

Price: Free

More info / Download

2. Hello Bar

One of the most popular free call-to-action tools is Hello Bar. Hello Bar lets you create a top bar, a modal popup, a full-page call-to-action, or a triggered slider box. To use Hello Bar, you’ll need to visit their website and use a cloud-based tool to create and customize your notification bar. Then, paste the generated code into the plugin. Your call to action is added to your site without doing anything further.

The plugin helps increase your conversion by linking directly to items of interest. It also collects emails for product updates/newsletters and increases social network interaction. What’s more, it does all this without needing any coding skills on your part. Hello Bar helps promote your content with Facebook, Buffer, LinkedIn, Pinterest, Google Plus, and Twitter. Hello Bar is also capable of simple A/B testing.

One of the best things about Hello Bar is its clean user interface that helps users create and customize. It offers many settings you can adjust—email addresses, social media, and A/B testing. Everything can be personalized, and you can select the pages on which the bar is displayed. It’s a great fit for time-sensitive campaigns, including a field for the date range.

Before you pick this service, you need to know that their free plan restricts the number of interactions. Further, your bars will carry the Hello Bar branding. You’ll have to go with the paid plans to increase the number of interactions and remove branding.

Active installations: 100,000+

Price: Free for up to 5,000 pageviews/mo

More info / Download

3. Image Widget

The Image Widget is a simple plugin. It uses the native WordPress media manager to add image widgets to your site. By simply adding a link to these image widgets in your sidebar, you can lead visitors to take action. You can link the image to any page, such as a contact page or a subscription form.

The plugin is responsive and multisite compatible and can resize and align images. You can select images from media library, upload images, or link to an external source. It allows you to add the title and description and to customize the widget. The Image Widget Plus supports multiple images, lightbox, slideshow, and random images.

Active installations: 200,000+

More info / Download

4. MailOptin

MailOptin is a multi-purpose WordPress call-to-action button plugin for boosting subscribers’ lists. In short, it is a lead generation tool that will help you collect more emails for your upcoming campaigns. Add it to your website and see the magic happen. It is a simple as it sounds. However, the bigger your website, the more impact MailOptin will have on it, resulting in more captured leads. Even starting, you should not miss building a loyal community immediately.

Although MailOptin offers a Lite version, the features are still numerous. You get popup optin forms, page level targeting, sidebar forms and can create unlimited forms. Test a ton first and see what works best for your audience.

Active installations: 30,000+

More info / Purchase

5. Icegram

You get loads of different call-to-action options when picking Icegram. This outstanding free WordPress plugin ensures you get the most out of your website visitors. You can introduce them to your world with a wonderful welcome bar, announce big news in a popup and capture their emails. Icegram is as versatile as it can be, offering you a variety of benefits that will skyrocket your online business through the roof.

What is super cool about Icegram, like any WordPress call-to-action button you find in this collection, requires no coding. Even with zero experience, it will still be a small breeze setting up Icegram and all its perks. You have all the action bars, popups and toast notifications under full control.

Active installations: 30,000+

More info / Purchase

6. Social Media Share Buttons and Social Sharing Icons

Social Media Share Buttons and Social Sharing Icons is a plugin that lets you add share icons for RSS, email, Twitter, Facebook, LinkedIn, and Google+. You can choose from among 200+ social media platforms. Not only that, it allows you to upload your own custom share icons. These buttons and icons persuade a visitor to like or share content.

The range of options that this plugin offers is extensive. You get to choose share icons from 16 different designs. A single social media share icon can have multiple actions. For instance, the Facebook icon can lead visitors to your page or act as a like button. To help make the icons more noticeable, you can add animation effects. You can also choose to display the social share buttons and icons at the end of every post and customize the buttons.

Make the icons sticky and add counts to the social media buttons. Add a popup asking visitors to follow you or share your content for more attention. The plugin is easy to use and needs little configuration on your part. Follow the steps directed in the plugin. The premium plugin adds many more social networks, offers more design styles, and lets you place the icons on specific pages alone. It also offers more popup options and is optimized for mobiles.

Active installations: 200,000+

More info / Download

7. Buttonizer

If you want to add a sticky/floating element to your website to capture more of your visitor’s attention, use Buttonizer. This sophisticated WordPress call-to-action plugin has 25 actions to take to your advantage. Along with adding CTA’s to sell something, you can also employ Buttonizer for social media, chat, email, call and tons more. Once they click on the CTA, it can redirect them anywhere you want.

Moreover, you can customize the style and look of the buttons, so they follow your branding directions precisely. Thanks to the excellent filtering feature, you can specify when to show a particular button and when to hide it. Buttonizer even supports Google Analytics, so you get to track everything! In short, get more visitors to take action with the convenient Buttonizer.

Active installations: 80,000+

More info / Download

While the primary function of Sticky Menu (or Anything!) on Scroll is to create a sticky or floating navigation, you can also use this free WordPress plugin for other intentions. Indeed, if you want to add a call-to-action to your website or blog, you can do that with the tool. While some of the tools on this list are code-free, Sticky Menu (or Anything!) on Scroll requires basic HTML skills. Nothing to be frightened about, it is easy as pie anyway.

In the bundle of goodies, Sticky Menu (or Anything!) on Scroll guarantees that you can stick any elements you want.

Active installations: 100,000+

More info / Download

9. MailChimp Top Bar

MailChimp Top Bar is an add-on for the MailChimp for WordPress plugin. As the name suggests, it adds a beautiful top bar to your WordPress. Although it’s a top bar, you can add it to your site’s bottom. It’s rather unobtrusive, and visitors can dismiss the bar at will.

It’s a lightweight plugin weighing just 4kb in JavaScript. You can customize the top bar’s look and colors from the plugin’s settings page. It also allows you to insert any text within the bar. Using filters, it’s possible to disable the bar on certain pages, and using CSS, it’s possible to hide the bar on small screens.

Active installations: 10,000+

More info / Download

Premium Call-to-Action Plugins for WordPress

10. Boxzilla

Boxzilla is a popup call-to-action plugin that allows you to create boxes that pop up or slide in and out at preset triggers. They can appear on any screen position that you choose. You can use it for any call to action, such as a MailChimp sign-up form, social sharing buttons, or Read More options.

The time on site, exit intent, percentage of scroll, number of page views, or a manual click can all trigger displaying the box. The box editor allows you to enter just about any content from simple text to more advanced HTML or even shortcodes from third-party plugins. After creating the box’s content, you can customize the box’s appearance from an intuitive interface.

The plugin is available for free download from the WordPress plugin repository. To use the add-ons and for priority email support, you’ll need to go with one of the three monthly plans. The plans vary from $6 to $14 per month. The add-ons cover the exit intent, page views, time on site triggers, and the option to hide boxes to people who have already subscribed. It also offers integration with WooCommerce, stats, and Google Analytics.

More info / Purchase

11. Bloom

Bloom is a call-to-action plugin geared toward increasing the number of email subscribers. This email opt-in plugin can hep you convert casual visitors into loyal followers with highly targeted content. It allows you to place calls to action in specific posts or pages. Also, you can display country-specific unique offers using special forms depending on your level of interaction with visitors.

More than 100 design templates are available, and each template is customizable to a great extent. Also available is a large selection of opt-in types that you can display on multiple locations on your website. Using the plugin, you can create popups and set triggers for these popups. Besides popups, you can also add fly-ins and set triggers for them, too.

Moreover, creating and adding inline opt-in forms are easy. Configure your forms, generate a shortcode, and place it exactly where you want it within the content in the post editor. You can also add the opt-in forms at the bottom of your content or widget areas. Bloom doubles up as a plugin to restrict premium content. You can set it so that users have to fill up the opt-in form before accessing the premium content.

When it comes to triggers to set off the opt-in forms, you can choose from timed delay, percentage of scrolling, or reaching the bottom of the post. You can also trigger the forms to appear after a period of inactivity, commenting, or purchasing. Bloom integrates well with many email marketing tools, including AWeber and MailChimp.

More info / Purchase

To Sum Up

Calls to action are great for improving conversion rates and user engagement. They not only help to reduce bounce rates; they also help to boost revenues and achieve your marketing goals. The plugins on this list can help you add a compelling call to functions easily and unobtrusively. Let us know your experience with them in the comments below.