Blogging Statistics (How Many Blogs Are There?)
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Are you a blogger searching for the latest and most in-depth blogging statistics?
I was super excited to research the blogging world and gather the most important stats as someone who’s been blogging for the past ten years.
While many thought blog was dead some years ago – that’s far from the truth. Blogging is still going strong and is a great way to earn money and promote brand awareness.
It took some all these years to finally realize how beneficial a blog can be for their business.
And if you’re unsure whether to start a blog, I’m sure these blogging stats will help you make the right decision.
Discover the remarkable numbers that solidify the power and potential of blogging, which (I firmly believe) no business should omit.
This post covers:
Blogging Statistics (Our Top Picks)
- There are more than 600 million blogs worldwide
- Bloggers globally publish approximately 70+ blog posts every second
- WordPress users publish around 70 million new posts monthly
- The first online journal/blog was launched in 1994
- 91% of B2B and 85% of B2C companies blog
- 33% of bloggers don’t earn any money
- Less than 1% of bloggers earn $1 million per year
- It can take up to 20 months to earn the first $ with your blog
- It takes bloggers, on average, 4 hours 10 minutes to create a blog post
- 1/5 of bloggers say it’s getting harder to get traffic from Google
How Many Blogs Are There?
1. There are more than 600 million blogs worldwide
As of 2023, the estimate of global blogs (active + inactive) worldwide is 600 million. As a reference, there are around 1.9 billion total websites (but only 200 million are active), so blogs account for approximately 32% of all sites.
Fun fact: There were only 23 blogs in 2000, but the number jumped to around fifty million in 2006 and has been growing ever since.
Source: Web Tribunal
2. Bloggers globally publish approximately 70+ blog posts every second
With billions of blog posts published every year, we calculated that bloggers, on average, publish over seventy blog posts every single second. Daily, that’s more than six million posts.
Can you even picture the vastness of that posting frequency? Sorry, I cannot.
Source: Web Tribunal
3. There are around 32+ million blogs in the United States
According to a report from 2022, the United States had 32.7 million bloggers, an over five million increase since 2014. (In 2021, there were 32.2 million bloggers in the US.)
Of course, we can expect that number to be even larger today because of the growing blogging market.
Source: Statista #1
4. WordPress users publish around 70 million new posts monthly
WordPress.com users publish approximately seventy million new posts every month – 26 new posts every second.
Additionally, 409+ million WP people view over twenty billion pages every month.
Not surprisingly, the majority (71%) of WordPress blogs are written in English, followed by Spanish (4.7%), Indonesian (2.4%), Portuguese (2.3%) and French (1.5%).
I’m sure you’ll also be very excited to read our extensive WordPress statistics to see how many total websites this content management system (CMS) powers – it’s a lot!
Source: WordPress
5. There are around 1.2+ million Blogger blogs out there
While the Built With platform detects over 1.2 million Blogger blogs, only around half a million are considered “live sites.”
There are 316,000 in the United States, 32K in Indonesia, 21K in India and 13K in Brazil, to name a few.
Fun fact: Tumblr, which was once one of the most popular platforms for publishing short blog posts, now has only 88,000 live websites.
Source: Built With
General Blogging Statistics
6. The first online journal/blog was launched in 1994
Justin Hall is the “father” of blogging with the links.net blog that he launched back in 1994. And since you’re asking, yes, the blog is still live to this day.
Source: Links.net
7. Over 77% of people read blogs and interact with bloggers
In short, around 80% of internet users access and read blogs. In numbers, around seven million people go to blogs to read, gain information and advice and share their experiences.
Source: Cliffs Notes
8. Content marketing market revenue is expected to hit $107 billion by 2026
Although content marketing is a broad topic, much of it is dedicated to blogging. In 2022, the global content marketing industry’s revenue was estimated at around $63 million. However, the prediction says it’ll increase to well over $100 billion by 2026.
You should also not miss my business blogging statistics, where I reveal how many businesses use a blog.
Source: Statista #2
9. 91% of B2B and 85% of B2C companies blog
Nowadays, more businesses and companies use a blog to spread the news about their products, and services and publish educational articles, listicles, and more.
When it comes to B2B and B2C companies, there are slightly more of the former (91%) that blog than the latter (85%).
Source: Content Marketing Institute #1, Content Marketing Institute #2
10. 77% of Fortune 500 companies have a blog
If you want to learn from the best, you might just want to learn from the top players. That said, 77% (a 54% increase since 2010) of Fortune 500 companies have a blog. And if you’re running a business and considering starting a blog, that might be a really good idea.
Source: Center For Marketing Research
11. Bloggers who work with editors are 90% more inclined to see better results
There are many (or more like – MOST) bloggers out there who write and edit their blog posts all by themselves. Although that’s perfectly fine, those who work with a professional editor are 90% more likely to create posts that get much better results.
Source: Orbit Media
12. 78% of bloggers who use Google Analytics for every article are more successful
While the majority of bloggers use Google Analytics “occasionally” or “usually,” the bloggers who use the tool always (that’s for every blog post they publish) see the best results.
Source: Orbit Media
Blogging Revenue Statistics
13. Blogging drives results for 80% of bloggers
80% of bloggers in 2022 said their blog is delivering either “some results” (26%) or “strong results” (54%).
On the contrary, 9% said their blog delivers disappointing results, while an additional 11% don’t track anything, so they are unfamiliar with their blog’s performance.
Orbit Media reports that content marketing has been steady since 2016.
Source: Orbit Media
14. 33% of bloggers don’t earn any money
Around one-third of all bloggers don’t receive any money. But you need to be aware that there are many bloggers out there who are publishing content purely from the “hobby” point of view, with 0 intention of earning any money.
Source: TechJury
15. Less than 1% of bloggers earn $1 million per year
Let’s first mention that 10% of bloggers make more than $10,000 yearly, but only 0.6% of them are the big guys who go home with $1 million (or more) annually.
Source: TechJury
16. Food and personal finance bloggers make more than $9K monthly
The most lucrative blogging niches are food and personal finance blogs, where the former can make bloggers $9,169/monthly and the latter $9,100/monthly. Regarding food bloggers, they generate more than 40% of their income through affiliate marketing.
Two more high-income blogging niches are lifestyle and mommy blogs ($5,174/month) and travel blogs ($5,000/month).
It’s worth mentioning that getting to those numbers takes time, patience and strategic content creation.
Source: Semrush
17. Blogs that are 10 years old generate around $5,000 monthly
In a 2023 edition of the Blogging Income survey, Productive Blogging found that the older the blog, the more monthly money it generates. The highest income generate blogs that are ten years old (or older).
Source: Productive Blogging
18. Blogs with 500,000+ pageviews generate around $16K per month
This is pretty obvious because the more traffic and page views the blog generates, the more money it makes.
But how much do blogs generate according to pageviews?
Source: Productive Blogging
19. The average RPM based on the country blogger’s readers live in is highest in the USA
The USA has the highest average RPM (Revenue Per Mille) based on the country most of the blogger’s readers live in – $32.5. As a reference, the United Kingdom’s RPM is $20.6 and the rest of the world’s is $16.
Source: Productive Blogging
20. It can take up to 20 months to earn the first $ with your blog
When it comes to blogging and making money, you need to develop patience because it can take an average of twenty months for bloggers to make their first dollar. Of course, it all depends on the niche’s competitiveness and the content’s quality.
But so that this blogging stat doesn’t discourage you, it’s also said that many bloggers start earning their first buck MUCH sooner.
Source: Productive Blogging
21. It takes bloggers an average of 4 years and 1 month to earn a full-time income
While you can start making (some) money with your blog a few months into your blogging journey, bloggers generate a full-time income when blogging for over four years.
But there are many bloggers who start earning a full-time income within two years and even more within three years.
Source: Productive Blogging
Blog Content Statistics
22. It takes bloggers, on average, 4 hours 10 minutes to create a blog post
A blogger’s average time to create a (quality) post is a little over four hours, which is a whopping 74% more time than it did in 2014 (when Orbit Media did its first research).
However, Orbit Media also reports that the bloggers who spend six (or more) hours on each article are 50% likelier to report a great outcome.
But when it comes to social media sharing, list posts get shared the most – 218% more than “how to” posts and 203% more than infographic posts.
Source: Orbit Media, Backlinko
23. The average blog post has 1376 words
Everyone wants to know how long a blog post needs to be. Let me tell you a secret: There’s no golden number.
However, Orbit Media found that the average blog post has 1376 words. But some bloggers write less than 500 words and there are those who write articles longer than 5,000 words.
Generally speaking, longer articles work better (but they need not be 5K words long). In fact, compared to around 1,500 words articles, those with 3,000+ words are 2.5x as surer to see better results.
Source: Orbit Media
24. 76% of bloggers’ most popular blog post formats are how-to articles
People go on the internet to find solutions, so it’s no wonder why nearly 80% of bloggers rank how-to articles are the most popular. Followed are lists, guides, eBooks, news and trends. The least popular seem to be roundups and infographics.
What’s more, when it comes to the effectiveness of these blog post formats, the two most effective ones are 1) guides and eBooks (35%) and 2) gated content (35%). The least effective formats are news and trends and opinions.
Source: Orbit Media
25. Bloggers who work with influencers see better results
It can take a very long time to see some tangible results once you publish a blog post (unless you’re an authority). But you can start reaping some results if you collaborate with influencers.
67% of bloggers who always work with an influencer (for all their posts) see the most improvements.
Source: Orbit Media
26. 73% of bloggers are updating and republishing old content
When you write a heavily SEO-focused article, it tends to be such that it hopefully brings you traffic for many years. But publishing such an article isn’t a set-it-and-forget-it thing.
In 2022, bloggers started updating content more than ever before. In addition, those bloggers who are updating, rewriting and republishing old content are nearly three times likelier to report better results.
Source: Orbit Media
27. Original research and content get much stronger results
42% of bloggers who are creating original research and publishing unique content are seeing much better results compared to those who don’t.
The trend of originality began around 2018 when more bloggers started posting researched articles and not just rewrites.
Source: Orbit Media
28. Bloggers who publish 2-6 times weekly see better results
The less frequently you publish new posts, the poorer your blog’s performance will be. While many bloggers are publishing weekly (but might be at irregular intervals), those that publish two to six times per week report much better results.
Remember, the frequency depends on your (business) blog and the quality of content your produce. Sometimes, it’s better to publish one high-end article per week than five low-end ones.
Source: Orbit Media
29. 3,000+ words long blog posts get 77% more links
We already chatted about the length of blog posts above, and here’s one more fact that might want you to consider publishing longer articles than shorter ones.
In a study by Backlinko, they found that articles longer than 3,000 words get, on average, 77.2% more backlinks than those with 1,000 or fewer words.
Source: Backlinko
Blogging And SEO Statistics
30. Over 70% of bloggers say their most important traffic source is search engines
At a share of 71%, bloggers say that search engines are their most important traffic source (read search engine optimized content).
Other popular traffic sources are social media (58%), email marketing (44%), direct traffic (42%), referral traffic (26%) and paid traffic (7%).
Source: Orbit Media
31. Nearly 20% of bloggers never research keywords
When a new person enters the blogging space, they might have lots of content ideas and just start typing them down. However, they might not be familiar with keyword research or other SEO work.
It’s said that 17% of bloggers never research their keywords, which is a bummer because they might be (actually, ARE) leaving a ton of great opportunities on the table.
Source: Orbit Media
32. Why/what posts receive more backlinks
Because we all know that you cannot achieve as great results with your blog when having 0 backlinks, a strategy for acquiring them might be using “why posts,” “what posts” and infographics.
Backlinko reports that these posts receive nearly 26% more links than “how-to” posts.
Source: Backlinko
33. Nearly 95% of content gets zero external links
While getting links to the article you publish is a good indicator that it’s quality and Google will give you some love, sadly, 94% of published content gets no external links.
Source: Backlinko
34. 2.2% of content gets links from multiple websites/blogs
Another shocking backlink statistic is that only 2.2% of the published content receives links from multiple websites or blogs.
According to Backlinko’s research, only 6% of the 912 million blog posts they studied had at least one external link.
Source: Backlinko
Blogging And Marketing Statistics
35. 1-2K long articles are best for social shares (56% more social shares)
The best article length is around 1,000 to 2,000 words if you heavily rely on social sharing. It was found that longer or shorter articles than this didn’t get as many social shares.
Still, a longer article receives more social shares than an article below 1,000 words.
Source: Backlinko
36. 70% of high-earning bloggers actively promote their blogs
If you want to achieve even more success with your blog, you will need to do additional promotion rather than just publishing top-notch content.
70% of those bloggers who earn $50,000+ per year actively promote their blogs, while less than 15% of low-income bloggers do the same.
Source: GrowthBadger
37. 50% of bloggers say it’s harder to get traffic from Facebook
Facebook is changing, giving less juice to outbound links – trying to keep everything on the platform (unless you buy ads – but even then, you need to have a strategic approach). Thus, bloggers find it harder to leverage this social media platform to drive traffic to their blogs.
Source: GrowthBadger
38. High-income bloggers are likelier to focus on getting email subscribers that low-income are
One great way to promote your blog is through email marketing; high-income bloggers know that. They are twice as likely to focus on growing their email list than low-income bloggers are. In addition to that, bloggers who make $50K or more use 343% more email-collecting methods.
Source: GrowthBadger
39. Higher-income blogs are more likely to promote their products and services
When it comes to low-to-mid-range bloggers, Google AdSense and affiliate marketing are the two most common monetization methods.
However, when it comes to high-earners, they are 2.5 times as likely to sell their own products and services than use AdSense.
Don’t forget to check our affiliate marketing statistics and find out how big the industry is.
Source: GrowthBadger
Blogging Challenges Statistics
40. Over 50% of bloggers’ challenge is finding time to create and promote
Out of the six most common blogger challenges, the highest percentage (52%) voted for “finding time to create and promote new content.” The second most common challenge is getting traffic to the blog and attracting visitors.
Source: Orbit Media
41. 1/5 of bloggers say it’s getting harder to get traffic from Google
Around 20% of bloggers name getting Google traffic as one of their biggest challenges.
Source: GrowthBadger
42. Bloggers who earn less than $50K are likelier to have trouble with self-discipline and motivation
While you need to have self-discipline and motivation since the beginning of your blogging journey, unfortunately, those bloggers who make less than $50,000 per year are 4.2 times more prone to lacking the two characteristics.
(Friendly tip: Money should not be your motivation; make creating the best content your motivation because that’s what really matters.)
Source: GrowthBadger
43. 16% of bloggers find starting a blog to be costly
For 16.4% of bloggers, starting a blog is too expensive. This is an interesting fact because starting a blog on WordPress doesn’t really require having a huge budget upfront.
It’s actually very inexpensive – the main costs are buying a domain name (have you seen our domain name statistics?), hosting (find our cheap hosting for WordPress solutions) and a WordPress blog theme.
But feel free to check how to make a WordPress website if you’re in the process of building one.
Source: eCommerce CEO
44. 14% of bloggers find setting up hosting and CMS to be challenging
In a survey by eCommerce CEO, 14% stated that one of their biggest challenges is/was the technical setup of web hosting and CMS.
Note: If you’re using WordPress and get dedicated hosting, the support team can set it up for you – so you don’t really have to do anything.
Source: eCommerce CEO
Guest Blogging Statistics
Often than not, asking for a guest blog will cost you money, meaning you’ll need to purchase a “sponsored” post. The larger the blog you seek a blog post from, the pricier it’ll be.
When looking at the US and Canadian bloggers only, the costs of sponsored posts per pageviews can be even higher. You can expect the price to be around $3,500 on a blog with more than 500,000 pageviews.
Keep in mind; these are estimates, so you can expect much different costs when you start to do your own outreach because every blogger (niche matters, too) values their blog differently.
Source: Productive Blogging
46. Average niche edits cost $361
Out of 450 sites Joshua reached out to, only 12.6% of them were willing to sell him a link. While the costs of niche edits varied (a DR 60+ link can easily cost $600+), the average was $361.44.
8.8% said they don’t sell links and 78.6% didn’t even respond.
Moreover, he found niches like travel, fitness, photography and parenting to be more open to selling link inserts than others.
Source: Ahrefs
47. Average guest posts cost $77
Besides finding out the average cost of niche edits, Joshua also went on a journey to learn about what’s the average cost of a guest post (not exactly the same thing as the “sponsored” post mentioned above).
Out of 25.5% of site owners who responded, around half asked for money and the other half didn’t – the average guest post cost was $77.8.
The niches most open to guest posts aren’t the same as those open for niche edits. Finance, travel and photography are more open to accepting or selling you a guest post, while those in the marketing niche are pretty much not interested.
Source: Ahrefs
48. 50% of bloggers outreach to 10 or fewer contacts monthly
Half of the bloggers do outreach for a guest post submission one to ten times per month. Only 7% of bloggers reach out to 100+ contacts.
Source: Referral Rock
49. 60% of professionals write 1-5 guest posts monthly
Have you ever questioned how many guest blog posts you should write on a monthly basis? 60% write one to five, while only 3% write over 25.
Source: Referral Rock
50. Nearly 90% of posters come up with guest post ideas themselves
When you do a guest post outreach, it’s wise to suggest the topic (and title) immediately – don’t waste site owners’ time. In a survey, 87% of posters said they came up with the topic ideas themselves.
Source: Referral Rock
51. 56% of people publish guest posts on multiple sites
While only 7% of respondents said they post just for one site, 56% post for multiple sites. You should also aim to spread your content across as many websites as possible to reach different audiences (because no two blogs or websites have the same audience, even in the same niche).
Source: Referral Rock
Conclusion
These blogging statistics reveal this digital medium’s impact and potential in today’s online landscape.
From increased website traffic and improved search engine rankings (SEO!) to enhanced brand visibility and audience engagement, blogging offers numerous benefits for individuals and businesses.
However, to achieve any success in blogging, you need to be dedicated, consistent and able to adapt. But most importantly, you need to be patient because it can take many months to see any results.
That’s why your key motivator should not be money but rather creating the best articles and blog posts.
Personal bloggers and businesses can unlock the power of this platform and establish themselves as authorities by leveraging the insights from blogging statistics.
Go. Blog.
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