FS Poster Review – The Good and Bad for 2023

Crafting a beautifully written post on your WordPress site only to have it go unread can be heartbreaking. But if you aren’t reaching a wide enough audience, it may not be because you lack the talent—you simply may not be sharing it far and wide enough.

Hands down, the single best way to increase your reach is to share your post across as many social media platforms as possible. Crazy, right?

It would take way too much time and effort to publish your posts to 10, 15, maybe even 20 social media sites every time you want to reach more eyeballs. Posting a link and coming up with a custom description for each platform can be as long as writing the content you want to post in the first place.

FS Poster knows that. That’s why it does all the hard work for you. All you have to do is set up its WordPress plugin, connect all of your social media accounts to it one time, schedule the date and time you want your posts to go out into the world, and bam—shared everywhere.

FS Poster: The Good and the Bad

FS Poster is quite simple in what it does, and that’s kind of a good thing. It takes just a few minutes to get up and running, so you can have your first post scheduled for next week—or next month—before you know it.

Nevertheless, with simplicity comes, well, simplicity. The metrics FS Poster provides are basic and probably won’t do much to help you overhaul your entire content strategy. It also doesn’t include video posting functionality, which can be tough to overlook.

Still, if you are mainly looking for a social media management tool to auto-post your WordPress content, FS Poster has a lot of things going for it.

What FS Poster Is Good At

Easy-to-install plugin: As with most WordPress plugins, installing FS Poster only takes a few clicks. Once activated, the intuitive dashboard integrates seamlessly into your admin panel, and navigating its options is straightforward.

You’ll need to invest some time upfront connecting your accounts and configuring your posting preferences across the various social platforms. The more networks you want to post to, the longer this initial setup will be.

But it’s a one-time process.

FS Poster walks you through granting the necessary permissions to integrate with your profiles. After the accounts are linked and settings are adjusted, everything is handled automatically from there. Just create a new post like normal, schedule when you want it to be published, and FS Poster will blast it out to all of your configured social networks.

The simplicity of the installation and UI makes getting started with scheduled social posting very accessible. Ongoing use is just as easy—all of the initial hurdles to get FS Poster set up fade into the background after the first configuration.

Flexible scheduling: FS Poster provides ample scheduling capabilities to optimize when your content gets published across social channels. Rather than just auto-posting in real-time, you can set predetermined dates, times, and filters to queue content for future posting. This allows you to batch multiple posts while maintaining a consistent presence—even when you aren’t actively online.

The intuitive calendar interface enables scheduling new blogs and re-sharing old content down to the minute across your connected accounts. With just a few clicks, you can have weeks or even months of content queued up to automatically publish to your audience when engagement is highest. This saves massive amounts of time compared to manual posting.

By supporting all the main social profiles—Facebook, Instagram, and the latest addition, Threads—FS Poster’s scheduler coordinates publishing across all your accounts and platforms in one place.

Proper timing is crucial for optimizing engagement. FS Poster’s scheduling equips you to target peak times when followers are most active on each platform, and the flexibility to batch content is invaluable for solo publishers and agencies alike.

No blog necessary: For times when you just want to share an image, thoughts, or links without drafting longform content, the plugin allows direct social posting.

Rather than pulling up each site separately, you can upload media directly through FS Poster to auto-publish across your connected networks simultaneously. In fact, you don’t even need to have a blog to use FS Poster in the first place.

Consistency and volume are crucial for social growth, so by simplifying the process of sharing diverse content types frequently, FS Poster makes maintaining an active multi-platform presence much more feasible.

When your goal is strictly social engagement, FS Poster can save you a lot of time by not requiring a blog to use the plugin. This gives both bloggers and social media professionals more flexibility and efficiency in their strategies.

Customization options: FS Poster supports publishing all WordPress custom post types to social media automatically. As you add plugins and customize your site, any new post formats are covered.

Conveniently, FS Poster also has its own customizable message template for each network using built-in keywords. This lets you highlight key details from posts in a platform-friendly format as opposed to sharing the full content.

For example, you can include relevant hashtags or captions on Instagram while preserving your blog’s original formatting when sharing to Twitter. This keeps posts optimized, and it’s essential for playing the right game on the right social network.

FS Poster also has a clever “Unique Post Link” setting that slightly varies the URL of each post, which prevents platforms from flagging duplicate links if you share the same post across many accounts.

For marketers running multi-network campaigns, this level of customization helps provide unique value to followers on each platform while streamlining workflows.

Unique posting features: FS Poster offers several unique ways to enhance social media and some video postings. The Instagram carousel tool lets you schedule up to 10 photos in an automated carousel post—expanding your visual presence and engagement.

You can also auto-post clickable links in your Instagram bio to highlight promotions. This “link in bio” feature helps draw attention to important offers and content.

Another valuable addition is the ability to schedule initial comments with posts. Leading the comments discussion can spark interaction and more engagement from followers.

For YouTubers, FS Poster enables sharing directly to the YouTube Community feed. Keep in mind that this is different from your video channel, and it’s not even video itself. With this feature, you can focus on polls, commentary, and text, which allows social engagement with fans.

Through integration with Planly, video creators can now auto-post to TikTok as well. Although we would love to see far more functionality geared toward publishing video content, this integration with TikTok saves some time over manual multi-platform video posting.

Data analytics: The reporting dashboard lets you track key metrics like clicks, impressions, and engagements for each post. You can gain visibility into how well content resonates per network and then plan future posts accordingly.

Analytics can be viewed holistically across all accounts or drilled-down to each individual post. This helps you identify your best and worst performing content as well as overall trends. The data can be analyzed across multiple time frames such as daily, monthly, and yearly so you can see the big picture and optimize your strategy.

FS Poster even helps you compare performance stats between different social media accounts to identify where your audience is most engaged.

With this wealth of data, you can fine tune your posting schedule, message types, and platforms to maximize reach and engagement. For social media managers, the ability to track KPIs like clicks and impressions is extremely valuable for measuring content effectiveness and facilitating more social media growth.

Documentation and how-to guides: FS Poster provides exceptional documentation that walks you through all aspects of the plugin. The setup guides cover getting started from installation to configuration in easy-to-follow steps. Even social media novices can get posting quickly.

But beyond the basics, there are also in-depth articles for every single supported platform—from Facebook and Instagram to lesser known networks like Xing and Plurk. Each how-to document outlines the nuanced steps to optimize sharing specific types of content for that network.

Many users will turn to the help documentation to resolve questions around channel integrations. The support materials do a great job here as well, allowing users who are exploring the tool to leverage the plugin fully.

With these comprehensive help guides, it’s clear that the FS Poster team has invested heavily in structuring its documentation for users of all skill levels. The exceptional manuals lower the learning curve substantially to increase adoption and satisfaction.

FS Poster’s Potential Drawbacks

User complaints about social network issues: Based on user reviews, FS Poster appears to have some recurring issues with social networks detecting its automated posting activity. Several users reported receiving multiple warnings or even full bans from networks like Facebook and Instagram after publishing through the plugin.

As social platforms frequently update their algorithms, any unusual behavior from third-party tools risks triggering punitive action. Unfortunately, FS Poster appears susceptible at times.

The root cause seems tied to its “cookie” connection method that logs into accounts in the background to post. FS Poster itself warns this technique only works around 70% of the time and is susceptible to getting blocked.

This presents a troubling dilemma—FS Poster saves massive time but puts accounts at risk of long-term trouble through blackbox posting tricks. For some users, it’s possible that the plugin’s shaky standing with the networks may be too big a liability despite the productivity value.

Limited data and video tools: During testing, we noticed a few areas where FS Poster’s functionality could be expanded. First, the built-in analytics and reporting feels lightweight, since it mainly tracks clicks and shares. That means it provides somewhat limited data on true engagement and audience demographics.

For example, you don’t get key metrics like gender, location, comments, or reactions that provide deeper context on content resonance. The tool focuses on quantity over quality of reach.

Additionally, FS Poster is laser-focused on scheduling blog posts. As a result, its video and multimedia options are sparse beyond sharing videos to TikTok, and most of them require additional integrations.

As video persists as a dominant content format, the lack of native scheduling and customization here is a gap, and reliance on third-party integration is going to be insufficient for many users. Given how crucial visual media is for social engagement, building out more video capabilities and keeping feature development aligned with social media trends may strengthen the product.

Only for WordPress: As a plugin, FS Poster integrates directly with WordPress to detect content and enable auto-posting. Without a WordPress foundation, the tool won’t function.

For non-WordPress users like ecommerce stores, FS Poster isn’t an option for automating product updates or promotion posting. The same goes for other site builders and content management systems.

Being a WordPress-only solution isn’t necessarily a dealbreaker, but it does mean FS Poster is tailored to a subset of all its potential users. Those on other platforms will need to look elsewhere for their social scheduling and automation needs, since it’s highly unlikely that they’ll migrate their sites just to use the plugin.

Free version isn’t obvious: FS Poster offers a free lite version, but it’s not prominently displayed or easy to find on the website. There is no clear mention of a free option on the FS Poster homepage, pricing page, or feature listings. You have to dig into the documentation to uncover details on the differences between the premium and lite versions.

If FS Poster promulgated its free version better, it would potentially bring in more interested users who would only test drive the product before committing. Instead, the lite offering seems like an afterthought rather than a strategic freemium conversion tool.

FS Poster Plans and Pricing

A great thing about the FS Poster Plugin is that you can get the Premium version for a small one-time fee, which you should probably go for if you are serious about publishing your posts across multiple social channels. The license is good for a lifetime, as are the updates. On top of that, the FS Poster team provides six months of free support for technical issues. Additionally, it is sold through EnvatoMarket, so the plugin inherently comes with Envato’s quality guarantee—which is a nice perk.

FS Poster Lite

FS Poster Lite provides a free way to access core social scheduling features, although some limitations apply. You can easily download the lite version directly through WordPress plugins.

With the free option, you can auto-post up to five posts per day and connect one account each for Facebook pages, Twitter, Vkontakte, LinkedIn, Tumblr, Odnoklassniki, and Reddit. Basic post customization with title and link tagging is also supported.

Additionally, the lite version includes shared post insights, logs, and link-click tracking to monitor performance. Right-to-left language support, plugin translations, and emoji are covered as well.

However, only one account can be activated at a time, limiting automated posting to a single profile. And many prominent networks like Instagram, YouTube, and Pinterest are not integrated.

FS Poster Lite supplies a functional free scheduling solution for major networks like Facebook and Twitter with basic analytics. But the restricted account connections and platform support leave a lot to be desired compared to the full premium version. The free tier is best for lightweight social posting needs that don’t include Instagram or YoutTube.

FS Poster Premium

FS Poster Premium is available on Envato Market for a one-time fee of $45. It holds a strong 4.95-star rating out of 5 stars on the marketplace.

The premium plugin includes everything in the free Lite version plus unlimited posting, custom messages per network, unlimited account connections, post scheduling, direct sharing, custom post types, WordPress multi-site support, posting intervals, URL shorteners, categorized post filters, bulk scheduling, calendar views, hashtags, proxies, background posting, settings imports and exports, and more.

Additionally, Premium has specialized features like Instagram carousels, link-in-bio, first comments on sites like Instagram and Reddit, custom images, syncing website comments to Facebook, and YouTube Community posting.

You can activate as many social media accounts as needed across more than 20 integrated platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and more. For help organizing profiles, you can also create account groups.

Compared to the restricted free edition, the Premium plugin truly unlocks the full power of FS Poster for managing both individual and team workflows across a wide range of networks.

Final Thoughts

For WordPress bloggers, social media teams, and small businesses that want to maximize the mileage of each of their posts by publishing on as many social networks at once—or scheduling posts over a period of time—FS Poster has a lot going for it. Auto-posting across social media is a must, and FS Poster has an easy-to-use, intuitive interface, strong scheduling tools, and deep platform-specific customizations that provide a streamlined social media management experience.

The free lite version supplies a functional test product to evaluate if the workflow and features suit your needs. After that, you’ll need to upgrade to the full-featured plugin, and if you use it well, it can change how you view publishing content forever.

For those seeking to maximize social reach through automated cross-network posting, there’s a lot of value to extract out of FS Poster Premium, making it a wise one-time investment.