SleekFlow Review – The Good and Bad for 2024
Your customers are everywhere—including the half a dozen social media and instant messaging platforms out there today. As you scale your business, you’ll encounter a handful of problems:
SleekFlow is an omnichannel messaging platform that allows brands to manage conversions from many platforms all in one place. You get one big shared inbox to handle messages from platforms like WhatsApp, Line, Facebook, Instagram, and WeChat. But is SleekFlow actually a tool worth using in your business? Let’s see where SleekFlow excels and where it could be better.
SleekFlow: The Good and the Bad
SleekFlow brings all your favorite messaging apps for marketing, sales, and customer service to a single platform. Besides integrating your messaging channels in one place, SleekFlow excels at being a social customer relationship management tool, so you can tag profiles and create workflows to manage the customer journey. If you’re looking to boost conversions and supercharge customer engagement, then SleekFlow could be a good option.
That said, it does come with its set of limitations. Continue reading to learn more about the pros and cons of this product.
What SleekFlow Is Good At
Omnichannel Messaging Platform: Toggling between multiple platforms is exhausting, and it just screams inefficiency. You’re likely to miss important customer messages when you don’t have a centralized platform to manage all of your messaging channels.
SleekFlow excels at connecting those channels so you can provide efficient customer support in real-time.
But it also does a whole lot more.
You can implement lead routing so that you can assign queries and pass along questions to the right department. For example, if a prospect has a product-related question, you can pass it off to a sales team, where they can work to book a demo.
Better yet, you can add labels to each conversion so you can quickly filter and understand what types of issues the customer is having.
You can even add multiple tags to each conversation and profile. For instance, you might label profiles as “VIP” to highlight the importance of a customer or tag a conversation as “failed payment.”
The shared inbox isn’t just for communicating with leads or customers. You also get to collaborate with team members as well. You can message colleagues directly or collaborate on various queries by adding internal notes.
That way, when you pass it off to another team member, they won’t be left in the dark about what to do next.
Flow Builder: SleekFlow isn’t just good for customer support. It has a Flow Builder feature that basically acts as marketing automation software.
Here, you can build auto-reply chatbots and create marketing sequences and workflows.
The auto-reply chatbot can help you turn your customer support conversations into sales opportunities. For instance, you can set keywords and certain responses as triggers to automate a specific action, like assigning the conversation to a sales agent.
The best part is that you’re given dozens of templates to work off of rather than starting from scratch. For example, you can create outside-of-business hours responses, a welcome message to customers, or a chatbot template to handle all frequently asked questions.
Beyond that, you can send automated messages to your list of customers. Think of it like an email marketing automation tool, except you can send messages on any platform.
You can also send discount opportunities or other types of lead nurture sequences to specific segments of your list.
Social CRM: As an omnichannel messaging platform, it’s only right that you can connect those messages with your existing CRM platform.
With so many messages, it’s easy to lose track of where your prospects and customers are in the sales funnel.
The social CRM feature from SleekFlow lets you conveniently segment your list and track and analyze customers. You can integrate into your existing CRM like Salesforce and HubSpot so that all interactions are noted to your CRM system and updated to their profile.
Every time someone books a demo, buys a product or even engages with your brand through one of your messaging platforms, it’ll be synced up with your CRM. That way, you can track leads as they move through your customer journey.
In the analytics dashboard, you can view all the important metrics in one place. Here are a few examples of what you’ll be able to discover:
- How many active conversations are in your shared inbox
- How many abandoned carts were rescued from your messaging
- The average response time
- Unique links clicked
- Total revenue generated from your conversations
These insights will allow you to make data-driven decisions and ultimately improve your social selling strategy.
In-Chat Catalog: Social commerce has become increasingly popular as more consumers are now showing themselves within the social platforms rather than the actual website.
If you sell products online, you’ll want to add a product catalog to all of your social and messaging channels.
With SleekFlow, you can sync your e-commerce store so that your entire product catalog is uploaded to each platform. You’ll be able to offer one-click checkout processes as the products themselves are built into the messaging platform. This reduces the friction for purchase, which helps to reduce your abandon cart rates.
You can create a storefront on just about most social platforms these days, including messaging apps like WhatsApp. That allows customers to browse the catalog and directly link to the product within the app when they have a question.
Customers can do just about everything they can do on the messaging platform as they would in your online store, such as browsing products, adding to a cart, and completing the purchase.
SleekFlow even offers 20+ payment methods, including Stripe, PayPal, Google Pay, Apple Pay, and more, which helps appeal to a wide range of audiences, no matter where your customers reside.
Broadcast Campaigns: Sending messages one by one would be inefficient and take away from other higher-leverage revenue-generating activities. SleekFlow offers the ability to send bulk messages to selected contacts on any one of the messaging apps.
Like any marketing automation platform, you can personalize the content, such as adding dynamic product recommendations based on their interests, adding their names, or even mentioning their birthday.
There are many ways to use this feature, such as:
- Providing newsletter updates
- Reminding visitors to complete their purchase from an abandoned cart
- Informing users about a transactional update like shipping updates, tracking information, failed payments, and more
- Delivering limited-time offers and other promotions
All of your lists are tagged and segmented so that your messages are hyper-targeted and relevant to each person.
Once your broadcasts are sent, you can easily track the vital metrics, such as open, reply, and click-through rates. That way, you can tweak all of the campaigns and improve your ROI.
SleekFlow’s Potential Drawbacks
Limited Number of Customer Contacts, Messages, and Users: With the Startup plan, you’re limited to 100 customer contacts and 100 broadcast messages.
This quickly adds up, and you’ll likely have to upgrade to the Pro Plan.
On top of that, you’re not given many users to work with. For example, the Pro plan only provides access to three users, while the Premium plan gives access to five users.
Lack of Customized Analytics Dashboard: One of the biggest downsides to using SleekFlow is the inability to customize your analytics dashboard.
There’s a good chance you’ll have different types of users using the platform, such as a customer service rep, a sales agent, and a marketing automation specialist.
Ideally, each role would have its own customized dashboard to reflect the metrics important to their job function.
Without it, they’ll find it more difficult to find the insights they’re looking for. Even on the Enterprise plan, there isn’t a mention of having a customized analytics dashboard.
Clunky User Interface: Getting acclimated to a new SaaS product can be difficult, especially if it doesn’t have an intuitive design.
While SleekFlow has many great capabilities, the design and ease of use are somewhat lacking.
For example, you can see that the design for creating a campaign is basic and doesn’t offer much in terms of templated designs or drag-and-drop functionality.
Lack of a Shared Email Inbox and Email Service Provider Integration: One of the most glaring drawbacks of SleekFlow is that it is missing a shared email inbox integration.
Just about every business still offers email support. And it’s a channel that customers expect to see when looking for support, even with the growth of social platforms.
Without the email inbox support, you’ll need separate apps to manage it.
To be fair, SleekFlow is planning to release an email integration soon, according to their website, but it’s unclear which platforms will be included.
SleekFlow Plans and Pricing
Like most social messaging SaaS products, SleekFlow offers a tiered pricing plan that helps accommodate the needs of startups or solopreneurs, small businesses, mid-size businesses, and enterprises.
Note that the prices below are for SleekFlow’s monthly plans, but you can save up to 25% if you opt for an annual plan instead.
The Startup plan is designed for solopreneurs looking to test the product and gain access to basic features. You’ll get to integrate your business social media accounts and interact with customers in one place.
The plan includes:
- 100 customer contacts
- 3 users
- 100 broadcast messages
- 5 automation rules
- 3 messaging channels
- 500 products in Custom Catalog
At $99 per month, the Pro plan builds on top of the Startup package. This plan is geared towards small businesses wanting to scale up their sales growth while growing their customer relationships on WhatsApp.
With the Pro plan, you’ll get:
- 2,000 customer contacts
- 5,000 broadcast messages
- 10 automation rules
- 5 messaging channels
- Zapier and Integromat integration
- 1,000 free WhatsApp service conversions
- Email for customer support
This is in addition to the features you get from the Startup plan.
If you’re a mid-size business with a large customer base of contacts, you may prefer the Premium plan.
Priced at $349 per month, this package is focused on providing you with more contacts, better reporting, and way more automation rules so you can handle more conversations.
The Premium tier package has everything the Pro Plan has, plus:
- 10,000 customer contacts
- 5 users
- Unlimited broadcast messages
- Unlimited automation rules
- 10 messaging channels
- Analytics dashboard
- API integration
- WhatsApp chat and email for customer support
For large businesses who want a fully customizable omnichannel messaging integration, you’ll want to consider the Enterprise plan.
You’ll need to book a demo to receive custom pricing based on your specific goals and needs.
That being said, here’s a look at some of the features and benefits you can expect:
- Customized number of customer contacts
- Unlimited messaging channels
- Priority support
- Onboarding support
- Salesforce and Shopify integration
- Green tick for eligible WhatsApp Business accounts
- Custom Catalog
With its shared inbox, marketing automation features, chatbox creation, and social CRM tools, SleekFlow is an excellent omnichannel platform to help you supercharge your social selling campaigns and customer support. This is especially helpful if you already have a successful online store and want to scale your efforts across all messaging channels. Overall, it’s a great platform for online stores looking to boost their social selling efforts and reduce abandoned cart rates.