Squarespace Statistics (How Many Websites Use Squarespace?)

Squarespace is one of the most popular website-building platforms on the market.

Since it was launched in 2004, it’s accrued millions of users and generated billions of dollars in revenue.

In this post, we’ll be looking at some eye-opening Squarespace statistics that web designers, ecommerce businesses, marketers, and investors need to know.

We’ll start with an overview of the most important stats and then take a closer look at all the data on Squarespace websites, users, extensions, templates, and revenues.

Ready? Let’s get started!

How many websites use Squarespace?

Around 2.96 million live websites use Squarespace, according to BuiltWith. If you also include inactive websites, that figure rises to 4.79 million. The vast majority of these websites (around 76%) are registered in the US. 

Squarespace websites by country

• US – 2.24m
• UK – 156k
• Australia – 110k
• Australia – 95k
• Germany – 27k
• New Zealand – 21k 
• Spain – 18k
• Netherlands – 14k
• France – 14k 
• Switzerland – 13k

What percentage of websites use Squarespace?

According to W3Techs, 2% of all websites on the internet use Squarespace. And that rises to 2.9% if we only consider websites whose content management system is known. This makes it the fourth most popular CMS, behind WordPress, Shopify, and Wix. 

Sources: W3Techs, BuiltWith1

How many users does Squarespace have?

Squarespace had 4.2 million unique subscriptions as of June 30, 2022, per their latest quarterly report. 

This is an increase of 6.2% relative to the same time last year. Squarespace also reports that their total number of unique subscriptions has grown sequentially over 24 consecutive quarters, indicating the platform is still growing.

Squarespace unique subscriptions by year:

• 2022* – 4.2m
• 2021 – 4.1m
• 2020 – 3.7m
• 2019 – 2.98m
• 2018 – 2.34m

*2022 figures are based on a report from June 30, 2022 and may change by the end of the year.

As the above stats show, Squarespace’s biggest growth in subscriptions came between 2019 and 2020, during which time the number of subscribers surged by over 700,000. This meteoric growth was likely driven by the global pandemic.

Sources: Squarespace SEC Filings (Annual Report for 2021), Squarespace SEC Filings (April 26, 2021)

Squarespace market share

Squarespace’s market share varies depending on what source you look at:

• According to BuiltWith, Squarespace has a 13% share of the hosted website platforms market. In other words, 13% of all websites using hosted solutions use Squarespace.

This makes it the fourth most popular fully-hosted website platform after Wix (35%), Shopify (17%), and Wix Stores (15%). Note that WordPress—one of Squarespace’s biggest competitors—isn’t included in this as it’s a self-hosted solution.

• According to Datanyze, Squarespace has a 14.93% share of the ecommerce platforms market. 

This makes it the third most popular ecommerce solution after WooCommerce (37.73%) and Woo Themes (15.01%).

• According to Statista, Squarespace has a 14.49% share of the ecommerce software market. 

This makes it the second most popular ecommerce solution. It ranks behind WooCommerce (36.68%) but above Woo Themes (14.42%)

Source: BuiltWith2, Datanyze, Statista

Squarespace financial statistics

Next, let’s take a look at some Squarespace statistics that relate to the finance side of things. We’ll look at the platform’s annual revenues, profit and loss, and GMV.

Squarespace revenue

Squarespace earned around $784 million (USD) in revenue in 2021, according to its annual SEC filing. This was over $160 million more than the total revenues earned in 2020.

While $784 million is no small amount, it’s substantially less than Shopify earned in the same year—one of Squarespace’s biggest competitors. As we mentioned in our roundup of Shopify statistics, Shopify earned gross revenues of over 4.6 billion in 2021—which is 4x more than Squarespace.

Revenue by year:

• 2021 – 784m
• 2020 – 621.1m
• 2019 – 484.7m
• 2018 – 389.9m

Squarespace revenue by source

Squarespace earns the vast majority of its annual earnings through selling subscriptions. Of these revenues, around 70% come from annual subscriptions and 30% from monthly subscriptions.

Other revenue sources include commerce transaction fees and payment revenue-sharing arrangements.

Year
Subscription revenue
Other revenue
2021
92.1%
7.9%
2020
94.3%
5.7%

What’s interesting about this is that again, it’s notably different from Squarespace competitor Shopify, which earns less than a third of its revenue from subscription sales.

Squarespace revenue by product type

Squarespace subcategorizes its revenues into two groups, each representing one of its main service offerings: Presence and Commerce. 

Presence refers to revenues derived from Squarespace’s core platform subscriptions like its Personal and Business plans.  Commerce refers to revenues from its commerce-focused subscription plans, as well as other commerce revenues such as transaction fees.

Here’s a breakdown of Squarespace revenue for each product type:

Year
Presence revenue ($)
Presence revenue (% of total)
Commerce revenue ($)
Commerce revenue (% of total)
2021
554.5 million
70.7%
229.5 million
29.3%
2020
477.8 million
76.9%
143.3 million
23.1%
2019
404.2 million
83.4%
80.6 million
16.6%

As you can see, the percentage of total revenue that comes from Commerce has grown over the last 3 years, while the percentage of total revenue that comes from Presence has fallen. 

This reflects a change in the platform’s focus. In recent years, Squarespace has shifted its focus from being a general-purpose website builder to an ecommerce solution and rolled out new features to tap into this market. As a result, its commerce revenues have increased.

Squarespace revenue by region

Over two-thirds of Squarespace’s revenue comes from customers in the US:

Year
US revenue ($)
US revenue (% of total)
International revenue ($)
International revenue (% of total)
2021
544.5 million
69.4%
239.5 millon
30.6%
2020
430.1 million
69.2%
191 million
30.8%
2019
343.1 million
70.8%
141.7 million
29.2%

Squarespace ARPUs (average revenue per user)

ARPU (average revenue per user) is another important metric. It tells us how much Squarespace earns, on average, for each of its subscribers. The stats show that ARPUs have increased over the last few years.

ARPUs by year:

• 2021 – $202.5
• 2020 – $186
• 2019 – $181
• 2018 – $178

Squarespace profit and loss

Despite the fact that Squarespace’s revenues grew from 2020 to 2021, its net profit decreased. In 2020, Squarespace made $30.6 million in profit. But in 2021, they made a net loss of $249.1 million.

The reason for this loss in 2021 is that the platform’s operating expenses also grew – by a lot. This increase in expenditure outweighed the revenue growth.

Squarespace GMV

Squarespace reported a GMV of around 5.78 billion in 2021. GMV (gross merchandise volume) represents the total dollar value of orders processed through the Squarespace platform.

Squarespace GMV by year:

• 2021 – 5.78b
• 2020 – 3.9b
• 2019 – 2b

Sources: Squarespace SEC Filings (Annual Report for 2021), Squarespace SEC Filings (April 26, 2021)

Squarespace extensions & themes

Next, let’s look at some statistics that relate to Squarespace’s extensions and themes.

How many Squarespace extensions are there?

There are 31 Squarespace extensions available on the Squarespace website. These are split into various categories.

Number of Squarespace extensions in each category:

• Shipping & Fulfillment – 7
• Finance – 5
• Inventory & Products – 10
• Sales & Marketing – 9

How many Squarespace templates are there?

There are over 139 Squarespace 7.1 templates, and 102 Squarespace 7.0 templates. 

All Squarespace 7.1 templates are part of the same template family and are completely customizable, whereas Squarespace 7.0 has ten 7.0 template families, each of which contains multiple templates. 

Sources: Squarespace Extensions, Squarespace Support

Squarespace facts

Before we wrap up, here are a few miscellaneous statistics and fun facts about Squarespace.

When was Squarespace founded? 

Squarespace was founded in 2003 by Anthony Casalena, who built the platform out of his dorm room in the University of Maryland.

Squarespace timeline:

• 2004 – Squarespace was launched
• 2006 – Squarespace hired its first employee
• 2010 – Squarespace received its first institutional investment from Accel and Index Ventures
• 2012 – Squarespace launched its 6-design system. The company’s workforce had grown to over 100 employees
• 2013 – Introduced Squarespace Commerce offerings
• 2015 – The workforce had grown to over 500+ employees and Squarespace had reached over $100m in bookings
• 2016 – Squarespace reached net income profitability
• 2019 – Squarespace acquired Acuity Scheduling and Unfold
• 2020 – Squarespace surpassed 1200 employees and 665m in bookings

How many employees does Squarespace have?

Squarespace has over 1,640 team members. These team members work in various roles including engineering, finance, legal, creative and brand design, account management, marketing, product design, etc.

1,442 of Squarespace’s 1600 full-time employees are based in the US, and the rest are in the EU.

Where is Squarespace based?

Squarespace’s corporate headquarters are in New York. The company also has offices in various other locations including Portland, Los Angeles, Chicago, and Dublin, Ireland.

What’s Squarespace’s average uptime?

Squarespace reports 99.95% uptime for its products.

Sources: Squarespace SEC Filings (Annual Report for 2021), Squarespace SEC Filings (April 26, 2021), Squarespace About

Final thoughts

That concludes our roundup of Squarespace statistics. 

If you’re a content creator, feel free to use these stats in your content—but we’d appreciate it if you dropped a link to this page to credit the source.

Want to see how Squarespace stacks up against its biggest competitors? Then make sure you check out our roundup of WordPress statistics and Shopify statistics.

Enjoy!